It's nice to meet you.

 

I am a freelance creative director, design researcher & strategist. I help companies make strategic decisions on how they run, the products they make and how they make them. I lead projects independently and collaborate regularly with Big Tomorrow and Argo. I am a founder of the collective Appropriate. I have lead projects with Studio D Radiodurans, including many in partnership with Proximity Designs. I was, not long ago, an interaction designer-then-associate director at frog, where I also acted as design research leadership for the Austin studio. I'm a member of the founding faculty at the Austin Center for Design, and run a small cosmetics company.

Please, say hi:
holler@laurenserota.com
@serota

 

Press, Talks, Etc:

BackChannel on our work in Saudi: What every company gets wrong about developing for the emerging world, and how to do it right

Texas Children's Hospital Wayfinding project receives a 2016 SEGD Merit Award for Strategy

Studio D in Bloomberg Businessweek

Craig Mod authored a brilliant piece in The Atlantic, reflecting on our work in Myanmar and emergent mobile behaviors

Taiei Harimoto and I discuss mobile use in Myanmar on CBC Radio's Spark

David Schwartz and I facilitated a workshop at SxSWEco 2015 on the roles of culture and context in design

The Guardian features Studio D and Proximity's work on financial services for seasonal migrants

Writing on mobile and the potential for mobile money in Myanmar on GigaOm